David Jones Skims – Exclusive Australia Retail Guide

Australian consumers seeking inclusive shapewear and loungewear now have dedicated access to one of the most prominent apparel brands to emerge in recent years. Skims, the body-focused label founded by Kim Kardashian, operates an exclusive retail partnership with David Jones that has expanded significantly since its initial debut.

The collaboration positions David Jones as the sole Australian stockist for the brand, which launched locally in Spring 2021 and has since introduced multiple product categories including a comprehensive men’s range. Shoppers can browse collections spanning foundational undergarments to elevated loungewear across select flagship locations and the retailer’s e-commerce platform.

This partnership reflects David Jones’ strategy to secure high-demand, inclusive brands while providing Kardashian’s label with its primary physical retail presence in the Australian market.

Does David Jones Sell Skims?

David Jones maintains exclusive rights as the only Australian retailer authorized to stock Skims products. This exclusivity covers the full spectrum of the brand’s offerings, from core shapewear and intimates to the recently introduced men’s collections.

Key Insights:

• David Jones remains the sole Australian stockist for all Skims collections, both physical and digital.
• The partnership launched in Spring 2021 with core shapewear and intimates.
• Three major expansion phases have occurred: the initial launch, bra collections (April 26), and men’s range (October 2024).
• Products cater to all genders with inclusive sizing spanning XS to 5X.
• Physical availability concentrates at the Elizabeth Street Sydney and Bourke Street Melbourne flagships.
• Online inventory includes the full range with free standard shipping on orders exceeding $100.
• Brand positioning emphasizes quality materials and elevated silhouettes in neutral colorways.

Skims Launch Date and Details at David Jones

The Australian rollout of Skims has followed a phased approach, with each expansion introducing new categories and sizing options to the local market.

The Original Australian Debut

Skims first entered the Australian market in Spring 2021, with David Jones announcing the exclusive partnership that positioned the department store as the brand’s launch partner. The initial offering focused on core shapewear, intimates, and loungewear collections that established the brand’s presence in the region.

Expansion into Bras

Following the initial launch, David Jones introduced dedicated bra collections on Friday, April 26, though official press materials did not specify the exact year. The expansion included the Fits Everybody line (featuring strapless, unlined, t-shirt, and push-up silhouettes) and the Wireless Form collection (t-shirt and push-up plunge styles). These wire-free options became available both online and in select physical stores, offered in skin tones including sand, clay, sienna, and onyx.

Men’s Range Arrival

October 2024 marked a significant expansion with the arrival of the men’s range exclusively at David Jones. While the exact day in October was not specified in launch announcements, the collection featured core underwear and loungewear pieces including boxer briefs, ribbed tanks, t-shirts, zip-up hoodies, pants, long-sleeve t-shirts, and shorts in both Cotton and Stretch fabrications.

What Skims Products Are Available at David Jones?

The Skims collection at David Jones spans multiple categories with solutions-oriented designs intended for diverse body types and preferences.

Women’s Collections

The women’s offering includes shapewear, bodysuits, dresses, and sleep sets such as the SKIMS Sleep Long Sleep Set. The bra selection features the Fits Everybody range with four distinct silhouettes—strapless, unlined, t-shirt, and push-up—alongside the Wireless Form collection offering t-shirt and push-up plunge styles. Available colorways focus on neutral, versatile hues including sand, clay, sienna, and onyx.

Men’s Range (October 2024)

The men’s collection launched in October 2024 includes core pieces such as boxer briefs, ribbed tanks, and t-shirts, alongside loungewear items including zip-up hoodies, pants, long-sleeve t-shirts, and shorts. The range draws from the Cotton and Stretch collections and is available in 11 versatile colors.

Size and Color Range

Sizing remains inclusive across categories. The men’s range spans XS to 5X, while bra sizes cover 10A to 16DD. General women’s items such as sleep sets are available in XS through XL.

Where and How to Buy Skims at David Jones

Shoppers can access Skims through both physical retail locations and the David Jones e-commerce platform, with distinct advantages to each channel.

Physical Flagship Locations

The men’s range is confirmed available at the Elizabeth Street Sydney and Bourke Street Melbourne flagship stores. Bra collections and core women’s products are also available in select stores, though specific locations beyond the two flagships were not detailed in available press materials.

Online Shopping Options

All mentioned products are available through davidjones.com, which offers free standard shipping on orders over $100, express delivery options, and click-and-collect services for online purchases.

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Timeline of Skims at David Jones Australia

1. Spring 2021: Initial Australia debut at David Jones with core shapewear, intimates, and loungewear.
2. April 26: Bra collections launch (Fits Everybody and Wireless Form), available online and in select stores.
3. October 2024: Men’s range exclusively launches at David Jones, marking the first major menswear expansion in Australia.

What Is Confirmed and What Remains Uncertain

The David Jones and Skims Partnership Context

Skims entered the Australian market through a strategic alliance that leverages David Jones’ established department store network against the brand’s cult global following. Founded in 2019 by Kim Kardashian alongside business partners Emma Grede and Jens Grede, the label positioned itself around solutions-oriented underwear, loungewear, and shapewear designed for all body types.

The exclusivity agreement benefits both parties: David Jones secures a high-demand brand that drives traffic to its flagship locations and digital platform, while Skims gains immediate access to established retail infrastructure without the costs of standalone Australian stores. This model aligns with broader retail trends where heritage department stores increasingly serve as launch platforms for digital-native brands seeking physical touchpoints.

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Official Statements and Source Attribution

Information regarding the Skims partnership draws from official David Jones press releases, announcements by Facon Australia regarding the men’s collection launch, and retail industry coverage by Inside Retail. The founding details of Skims have been confirmed through multiple retail industry reports documenting the brand’s 2019 establishment and subsequent global expansion.

David Jones emphasizes in-store try-on for quality feel, especially for men’s.

— Facon Australia, Official Launch Announcement

Summary

David Jones maintains its position as the exclusive Australian destination for Skims products, encompassing the full range from foundational shapewear to the October 2024 men’s debut. While specific pricing remains unlisted in public materials, the retailer offers comprehensive sizing from XS to 5X across collections available at flagship Sydney and Melbourne locations and through davidjones.com. Shoppers should verify real-time stock availability online, as global demand patterns suggest rapid sell-outs remain likely for new drops.

Frequently Asked Questions